I work with founders and small-team leaders who need someone in their corner that's actually going to be straight with them. Not a consultant who hands you a deck and ghosts you. Not a coach running you through a framework. An adviser who knows your business, knows your life, and brings full context to whatever you're wrestling with.
Not because they don't have people around them. They have co-founders, friends, accountants, boards, a spouse who's tired of hearing about it. But none of those people actually know the business and the person and the weird thing you can't quite name that's been nagging at you for three weeks.
That's the spot I sit in. Somewhere between the consultant who hands you a playbook and the friend who tells you it'll all work out. Close enough to know your team, your numbers, and what keeps you up at 3am. Honest enough to tell you that yes, you should have fired that person three months ago. Or that the marketing plan you're absolutely convinced is "the way" is actually the best way to waste money.
I work with cool people building cool things. That's the whole job description.
"We need to raise prices on 100 customers who've been paying the same rate for ten years, without rocking the boat."
"I've been protecting someone on my team for too long. I need someone to walk me through the hard conversation."
"We're drowning in CRM data and I don't think anyone's been reading it right. Help me make sense of what it's telling us."
"Everyone's talking about AI. Where does it actually fit in our workflow, and where does it absolutely not?"
"We say we want growth, but we keep bleeding good people out the back door. I can't figure out why."
"I have a plan I'm 90% committed to. I need someone to stress-test it before I spend real money."
You tell me the problem. I ask enough questions to make sure that's actually the problem. Usually it isn't. The growth stall turns out to be a churn leak. The pricing issue turns out to be customer psychology. We fix what actually matters, not what's loudest.
I don't hand you a playbook and disappear. We build the fix together, sitting in a room or on Zoom, going back and forth until it actually fits your culture, your people, and your way of running things. That's why it keeps working after I'm gone.
Fix the biggest leak before building the next floor. A real result in month one matters more than a hundred-page strategy deck in month six. Once something's working, we stack the next piece on top of it.
At the start we might meet two or three times a week. Once things are running, that eases off. Sometimes once a month, sometimes on demand.
I'm Wes Taul. I've spent the last eight years working alongside business owners and nonprofit leaders through staffing overhauls, pricing decisions, marketing pivots, CRM cleanups, and the messy people-stuff that doesn't fit in any deck. Most of that came through word of mouth. Someone calling because someone else said I'd be useful in a jam.
More recently I've been helping teams cut through the AI noise. Building real implementation strategies, thinking through agent orchestration, and making sense of the customer data sitting in their CRM that nobody's been reading right.
I've always kind of stumbled into adviser roles. Honestly, I think I was a little scared that if I leaned all the way in, it would suck the fun out of it. I know better now.
Every engagement starts with a real conversation. No pitch, no pressure. Just a candid read on where you are, where you're trying to go, and whether I'm the right person to help you get there.
magstreetadvisors@gmail.com