Not consultants handing you a deck. Not coaches running you through frameworks. Advisors in your corner.
Straight talking advisory for founders and leaders of 5 to 15 person teams. We get close enough to know your business, your people, and the thing that's been nagging you for three weeks. Then we tell you the truth about all of it.
Not for lack of people. You've got cofounders, an accountant, a board, a spouse who's tired of hearing about it. But none of them see the business, the people, and the weird thing you can't quite name, all at once. So you end up carrying it by yourself.
You shouldn't have to. We sit close enough to know your team, your numbers, and what keeps you up at 3am. And here's the thing about being too close to your own business: it's not that you couldn't figure it out. You're just standing too close to see it.
The on call thinking partner. Bring us the decision, the draft, the 3am thing. We'll stress test it and tell you the truth before you spend real money.
Keeping the customers you already paid to get. We find the leaks in the experience and fix them before pouring more into the funnel.
Cutting through the noise to where AI actually earns its keep in your workflow, and being honest about where it absolutely doesn't.
Your answers are already sitting in your CRM. Nobody's been reading them right. We make the data say something you can act on.
Making AI agents do real work, not demos. Designed around your actual processes, so the workflow ships and keeps shipping.
Every one of these is a real call. Each maps to work we actually do.
"We need to raise prices on 100 customers who've paid the same rate for ten years without rocking the boat."Counsel
"I've been protecting someone on my team for too long. Walk me through the hard conversation."Counsel
"We're drowning in CRM data and I don't think anyone's been reading it right."CRM
"Everyone's talking about AI. Where does it actually fit in our workflow, and where does it absolutely not?"AI
"We say we want growth, but we keep bleeding good customers out the back door. I can't figure out why."CX
"I have a plan I'm 90% committed to. Stress test it before I spend real money."Counsel
Our job is to say the thing everyone else in the room is too scared to say. Even when it's about leadership. Especially then.
Not bluntness for sport. We'd rather lose the work than watch you spend a year being told what you want to hear.
No masks, no polished pitch. We slow down, ask the questions nobody has asked you, and listen until you feel understood. That's where the good stuff is.
What you think is the problem usually isn't. The stalled plan is often a relationship nobody's tending or a fear nobody's named. We find the real blocker.
No dropping a playbook and disappearing. We build the fix with you and your team, biggest leak first, until it fits your culture and keeps working without us in the room.
The win we want is you saying "from this day on, we're not the same." Intense when it matters, lighter as things run, never built to make you need us.
Running the thing and building the thing at the same time, tired of figuring it all out alone.
Small enough that every decision matters. Big enough that the complexity is real.
Mission driven but margin aware. Clearer operations, stronger donor experience, stories that land.
Figuring out pricing, customer experience, CRM strategy, and where AI earns its keep.
N.B. We work with leaders who can hear hard things. If you want someone to simply agree with you, we'll save you the money.
Magstreet is led by founder Wes Taul. For eight years he's worked alongside business owners and nonprofit leaders through staffing overhauls, pricing decisions, marketing pivots, CRM cleanups, and the messy people stuff that never fits in a deck. Nearly all of it through word of mouth: someone calling because someone else said he'd be useful in a jam.
Wes still runs customer experience inside a SaaS company every day, so the counsel comes from an operator's seat, not a slide. Off the clock he's usually building something with his hands, out in the woods, or on a long drive with his family, coffee in hand.
The team is growing deliberately: pattern readers, operators, and AI engineers who build things clients can run without us. That last part is on purpose.
"Helping cool people do cool things is simply what I was put on this earth to do."
Wes Taul · Magstreet AdvisorsHourly advisory, scaled to what the moment needs. No retainer, no lock in. Scale us up or down as the work demands.
The first call is just a conversation. Shoulders down, no pitch, no homework. Tell us what's actually going on, not the polished version, and we'll give you a candid read on whether we can help.
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